Google Ads Made Simple: What You’ll Learn at Zeon Academy

In today’s fast-moving digital landscape, visibility is everything. Whether you’re a small business owner or part of a large organization, being seen on Google can make or break your online success. That’s where Google Ads comes in a powerful advertising platform that connects businesses with the right audience at the right time. At Zeon Academy, […]

From Keywords to Conversions: The Step-by-Step Learning Path in a Google Ads Course

Running ads on Google might look simple: you create an account, pick a keyword, set a budget, and go live. But anyone who has tried running campaigns knows there’s a big difference between spending money on ads and generating conversions profitably. That’s where structured learning comes in. A Google Ads course doesn’t just teach you […]

Is an SEO Course in Kochi Worth It? Here’s What You Should Know

A good position on Google may make or harm a business in today’s digitally-first world. Whether it’s a local café in Kochi, a real estate company, or an e-commerce startup, visibility on search engines has become the backbone of success. Search Engine Optimization (SEO) can help with it. If you’re considering learning SEO, you might […]

The History of SEO: From the Wild West to the Modern Digital Age

Search Engine Optimization, or SEO, is like the magic behind the scenes of the internet. It’s what helps your favorite websites pop up when you type something into Google. But have you ever wondered how SEO came to be? How did we go from a chaotic, unorganized web to the smooth, user-friendly search experience we […]

SEO for Subdomains: A Comprehensive Guide

Subdomain Vs Domain. What's Best for SEO?

When it comes to organizing a website, using subdomains can be a strategic choice. However, the influence of subdomains on search engine optimization (SEO) often brings up a lot of discussions among established digital marketers. Let’s see how subdomains work, their pros and cons for SEO, and best practices to make sure they don’t negatively […]

A Complete Guide to Understanding the Different Types of SEO Keywords

This table categorizes different types of keywords used in SEO and digital marketing, describing their characteristics and providing examples. It covers broad short-tail terms, specific long-tail phrases, and keywords used to target locations (geo-targeted), brands (branded/non-branded), and user intent (transactional/informational). It also includes primary, secondary, LSI (contextual), navigational, and seasonal keywords, illustrating their roles in […]