Digital Marketing Specialist

A reputed digital marketing firm in Kochi is looking for fresher/experienced candidates for the role of digital marketing specialist.

Full Job Description

The company is seeking a highly motivated and skilled Digital Marketing Specialist to join a dynamic marketing team. As a Digital Marketing Specialist, you will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer engagement.

Skills Required

Develop and implement effective digital marketing campaigns across various channels, including social media, email marketing, search engine marketing (SEM), and display advertising.
Conduct thorough market research to identify key target audiences, industry trends, and competitor analysis to inform marketing strategies.
Manage and optimize online advertising campaigns, track performance metrics, and provide regular reports to measure the success of each campaign.
Collaborate with the content team to create compelling and engaging content for digital channels that align with the brand's voice and objectives.
Monitor and analyze website traffic, user behavior, and conversion rates to identify areas for improvement and implement strategies for enhancing user experience.
Utilize SEO techniques to improve website rankings and organic traffic, ensuring maximum visibility in search engine results.
Execute email marketing campaigns, segmenting the audience for personalized and relevant content delivery.
Monitor and manage social media accounts, engaging with followers, responding to inquiries, and fostering positive brand interactions.
Stay up-to-date with the latest industry trends, emerging technologies, and best practices in digital marketing to continuously improve campaign performance.