Google Ads & Social Media Ads
Pay Per Click (PPC) | Google Ads | Facebook Ads | Youtube Ads | Instagram Ads
What you'll learn
- How to run a PPC campaign on Google & YouTube
- Follow a system of PPC Ad best practices
- Start tracking and optimizing existing Ads
- How to run a PPC campaign on social media
- Pro tips on PPC Ads
Course Content
Setting up Bid amount and real-time Ad performance.
Driving traffic, generating quality leads, paying only for clicks
Ad creation, setting budget and generating leads
Setting up Ads separately for Instagram.
Setting up the Google Ads account and more.
Keyword planning based on search volume and competition.
Targeting audience based on demography, interest, behavior, etc.
Channel creation, management, and Ad creation.
Writing good copy and optimizing for performance.
Requirements
- A desire to learn
- No prior knowledge required
Description
Running paid advertisement campaigns on the major search engines and social media platforms is a must-have skill for marketers in businesses of all industries. This course will help you grasp the nitty-gritty of pay-per-click advertising in its wholeness. The course begins with some important definitions and an understanding of how PPC is important for businesses in today’s world. The course will continue by giving you hands-on experience with running Ad campaigns on popular search engines and social media platforms on the internet. The course also provides you with some useful practical tips for analyzing and, if necessary, tweaking your strategy based on past results.
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This course includes:
- 10 days class
- Certificate of completion
- 1 Year Academic Support
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